Introduction

Public policy and government decision-making are shaped by complex interactions between institutions, stakeholders, and regulatory environments. Understanding how policy is formulated, delivered, and evaluated is essential for professionals seeking to operate effectively within government, public affairs, and regulated sectors.

This Masterclass in Public Policy, Public Affairs and Government Relations provides a comprehensive framework for understanding the policy cycle, from issue identification through to implementation and evaluation. It also explores how public affairs and government relations functions operate alongside policy-making structures to influence outcomes and support organisational objectives.

The training course further clarifies the distinctions and interconnections between public policy, public administration, public affairs, and government relations. Participants will develop the strategic awareness and practical skills needed to engage effectively with policymakers, shape public narratives, and support evidence-based decision-making.

Key focus areas include:

Key Learning Outcomes

At the end of this Masterclass in Public Policy, Public Affairs and Government Relations training course, participants will be able to:

Training Methodology

This training course uses a highly interactive masterclass approach combining group discussion, experiential exercises, case studies, and syndicate work. Participants actively engage in knowledge sharing and scenario-based learning designed to reflect real-world policy, public affairs, and government relations environments. The methodology emphasises practical application, peer learning, and strategic insight development.

Masterclass in Public Policy, Public Affairs and Government Relations

Who Should Attend?

This Masterclass in Public Policy, Public Affairs and Government Relations training course is suitable for professionals involved in policy development, government engagement, and stakeholder relations, including:

  • Government Relations Officers
  • Public Affairs Professionals
  • Public Relations Officers
  • Policy Makers, Analysts, and Officers
  • Executive Management and Directors
  • Governing Body Members and CEOs
  • Ministerial and Public Sector Officials

Course Outline

Day 1

Public Policy

  • What is Public Policy
  • Basic Concepts of Public Policy
  • Public Policy Process
  • Policy Formulation
  • Generating policy solutions
  • Policy Making
Day 2

Public Policy Delivery

  • Policy development
  • Policy delivery models
  • The 5-C Protocol
  • Policy delivery challenges
  • Public policy and public administration
  • Policy evaluation
Day 3

Public Affairs

  • Overview of public affairs
  • Role and purpose of public affairs and public affairs professionals
  • Influence on the political process
  • Mapping public affairs and political landscapes
  • Working alongside media strategy
Day 4

Public Affairs Strategy

  • Objective setting
  • Audience identification and management
  • Building an influential argument
  • Evaluation methods
  • Measuring success
Day 5

Government Relations

  • Public affairs, public policy and politics
  • Public affairs and government relations
  • Need for government relations
  • Good government relations
  • Next steps

International Standards & Professional Alignment

Our training courses are aligned with internationally recognised professional standards and frameworks across leadership, strategy, finance, governance, risk, compliance, and audit. By integrating globally trusted models, we ensure learners develop practical, relevant, and industry-recognised capabilities.

Our trainings draw on leading international standards and professional frameworks, including ISO, ISACA, COSO, OECD, IIA, FATF, Basel, IFRS/ISSB, GRI, NIST, CPD, ILM and the OECD AI Principles. This alignment ensures consistency with global best practices across financial management, risk oversight, digital governance, sustainability, and strategic decision-making..

Designed in alignment with globally recognised professional bodies, our courses support continuous professional development, strengthen organisational capability, and provide clear pathways toward professional certifications valued worldwide.

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